BIC Celebrates Milestone

Razor maker BIC is celebrating 40 years of manufacturing this year.  The BIC Classic, rolled out in 1975 and the company launched its first women's razor, the BIC Classic Lady in 1978.
 
Since 1975, BIC has manufactured more than 60 billion razors. Each year, 2.6 billion BIC razors are purchased worldwide.
 
 
The company’s newest razor is the BIC Flex 5, which has five flexible blades and a uniquely designed handle with a “balancing sphere,” which the firm says provides for better shave control.
 
In January, the firm will roll out BIC Soleil Shine, which offers 5-blades that individually adjust to the contours of a women's body. This new introduction is BIC's first 5-blade razor for women and delivers the closest shave in the Soleil portfolio.
 
“Consumers purchase BIC razors because of the high-quality shaving experience that they provide,” said Mary-Ellen Lacasse, director of marketing – Shavers, BIC Consumer Products USA, Shelton, CT. “Through continuous innovation, we are able to offer the highest quality blades that deliver consistent shaving performance, all at a fair price.”