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Brand launches social media campaign.
July 24, 2014
By: Melissa Meisel
In the next wave of the Swiffer Effect campaign that features the stories of real life families and how they tackle every day cleaning challenges, Swiffer has enlisted one of America’s favorite funny guys and self-proclaimed “neat freak,” Eric Stonestreet, to help America say “yes” to cleaning with a little help from Swiffer and its famous Big Green Boxes.
“Families are changing and so are the roles when it comes to cleaning,” said Stonestreet. “Americans feel men today are pitching in with household chores nearly twice as much as their dads did growing up. Being a bit of a clean freak and a single guy myself, I think that’s really cool. People may be surprised to know that I actually love to keep a clean house. I used to be a broom and dustpan kind of guy, but now with Swiffer, a quick touch up or thorough clean is easy and helps me enjoy my house to the fullest … bare feet on the floors and all.”
Supported by a new cleaning survey commissioned by Swiffer, Stonestreet joined relationship expert Dr. Michelle Callahan at Gary’s Loft, an event space in New York City, to spotlight unexpected cleaning conversations among today’s modern families, and the transformative effect when Swiffer makes it fun and easy for everyone in the household to help out with cleaning. To kick off the discussion, Eric shared his personal Swiffer Effect story and showcased where he learned his standards of clean through a video (http://youtu.be/OS3uzYOHINo), featuring his mom, Jamey. To celebrate the positive consumer support that the Swiffer Effect campaign has received from the moment it was introduced with the beloved couple Morty and Lee, the brand is asking fans to follow @Swiffer on Twitter for a special announcement regarding the Big Green Boxes made famous in the ad spots – and that America has been asking about! More info: www.swiffer.com, www.facebook.com/swiffer or www.youtube.com/swifferusa.
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