Biossance Expands Staff

In support of its growth strategy to become a global leader in Clean Beauty, Amyris has announced two executive appointments to ensure it can respond quickly to the surging consumer demand for its Clean Beauty skin care products from Biossance, which it calls the fastest selling skin care brand in North America.


Caroline Hadfield has been promoted to president of Biossance, and is recognized for leading its launch and subsequent success with consumers looking for clean, non-toxic skincare that delivers superior performance. Formerly SVP-personal care at Amyris, Hadfield will continue to lead brand positioning, new product and category innovation and development, supply chain management and operations. A leading advocate for the introduction of Clean Beauty in the skincare market, she has successfully established Biossance as a leader in this rapidly growing sector of the market, delivering an outstanding range of Clean Beauty products that meet its “No Compromise” philosophy of safe, non-toxic ingredients that are efficacious and deliver superior performance.


In addition, Catherine Gore will join as SVP-sales, marketing & education for Biossance. Formerly, a global vice president and general manager of Kendo, including Marc Jacobs Beauty, and the VP-merchandising for Sephora Collection, Gore will be responsible for revenue growth and sales channel execution both domestically and internationally. Gore brings a strong track record of delivering significant revenue growth from her recent experience.


“With these two appointments, Biossance is well positioned to accelerate its growth in Clean Beauty categories, as well as expand its reach, both internationally and online,” Amyris President and CEO John Melo said. “This year, Biossance retail sales have climbed 300%. We have successfully set the standard for Clean Beauty in the skincare market and we are growing rapidly in response to consumer demand.”


“We are delivering positive impact for our planet and our shareholders by setting the standard for sustainability in personal care. Using products with sustainable ingredients is not just a good choice, we believe it's the best choice,” Melo said. “We make higher quality, sustainable products that perform better. That is what we mean by Make Good. No Compromise.  In the near future, we expect to disrupt baby care, the way we are doing with skin care.  We believe that everybody's skin, no matter how young or old, deserves the benefits of clean, non-toxic ingredients, without any petroleum or harmful chemicals.”