Biotherm Adds Positive Luxury’s Butterfly Mark

Biotherm has been awarded Positive Luxury‘s prestigious Butterfly Mark, joining fellow luxury L’Oréal Group brands Kiehl’s and YSL to have been awarded the mark following a rigorous assessment that takes into account governance, social framework, environmental framework, philanthropy, and innovation.
 
Positive Luxury is an online platform that empowers consumers to buy better by showcasing luxury brands that care. The company’s interactive Butterfly Mark builds trust through transparency, deepening the relationship between people and brands by offering sustainable products and lifestyle choices.
 
When clicked, the Butterfly Mark will display all the positive actions Biotherm has made, ensuring that consumers instantly recognize Biotherm as a beauty brand they can trust. Biotherm’s positive actions include a commitment to equal employment, PVC-free packaging, and water reduction. As a member of the Roundtable on Sustainable Palm Oil (RSPO), the brand is also committed to the use of sustainable palm oil. Both on a local and global scale, Biotherm’s philanthropy project, Water Lovers, funds projects that create marine-protected areas in order to help to restore the ocean.
 
“Water is at the heart of Biotherm. Since 2012, we have been committed to the preservation of the earth’s water and aquatic life,” said David Fridlevski, ‎Biotherm’s international general manager.
 
Alexandra Palt, chief corporate responsibility officer at L’Oréal, noted that Biotherm’s “strong sustainability commitments, which include improving the biodegradability of its formulas, using more biosourced and renewable materials, optimising its packaging, and raising awareness of the importance of ocean conservation, are emblematic of L’Oréal’s overall sustainability engagement. Positive Luxury’s recognition is a good way to inform consumers of Biotherm’s environmental and social performance.”
 
“We are thrilled to welcome Biotherm into Positive Luxury’s prestigious community of brands that care. The L’Oréal Group is renowned for being an industry leader, and its proactive and responsible approach to production, alongside a commitment to water reduction and helping to protect the oceans, will inspire many global companies to follow suit,” added Diana Verde Nieto, co-founder and CEO of Positive Luxury.