Biotherm Expands Sustainable Commitment

In 2020, the Biotherm Water Lovers program is extending its commitment to help preserve waters around the world through a new partnership with Surfrider Foundation Europe, a non-profit organization dedicated to preserving the world's oceans.
 
The new Biotherm Water Lovers and Surfrider Foundation Europe partnership aims to create a movement to educate the world about plastic pollution and trigger a positive change in people's behavior towards the waters. Biotherm Water Lovers program and Surfrider Foundation Europe will work together to mobilize new volunteers around Europe and support more than 2,200 of the NGO's beach clean-ups via global waste collections. Each year on average, the program collects a staggering 1,977 m³ of waste through active volunteers on the ground. The new partnership will raise awareness of plastic pollution, generate data to fuel scientific research and promote change on the global stage. 
 
Water has always been part of Biotherm's DNA. In 2012, Biotherm cemented this deep connection via the Biotherm Water Lovers program: first, an integral part of Biotherm's ongoing environmental mission is to develop sustainable circular economy hence reduce fossil plastic consumption. Secondly, the Biotherm Water Lovers program works with NGO partners on research and education about ocean preservation, especially by creating products that respect marine life. 
 
“Since 2012, Biotherm has been engaged in ocean preservation, inspired by our brand's deep connection with water. Water Lovers is our action program to help preserve the ocean through pioneering science and partnerships. In this time of urgency, awareness of the plastic pollution crisis is key, but action is truly critical. That is why we work in partnership with world-class experts to help educate communities and also clean up the waters from plastic pollution. In 2020, we will support the on-the-ground activations of our new partner, Surfrider Foundation Europe, side-by-side with our active volunteers and fellow Water Lovers across the region,” commented Giulio Bergamaschi, global president of Biotherm.
 
“The Ocean is essential to life on Earth. It is a source of oxygen and food, it regulates the climate and hosts a multitude of ecosystems that are highly threatened by our human activities. Surfrider Foundation Europe works on a daily basis with key actors aiming to defend this common good for humanity, with the sole purpose of triggering real changes at the heart of our societies,” added Florent Marcoux, CEO of Surfrider Foundation Europe. “It's through this approach that Surfrider Foundation Europe joins today the Biotherm Water Lovers program, with the ambition to support and challenge the brand in the improvement of its environmental impact and to raise awareness.”
 
A Roadmap to Improve Sustainability
 
In addition to the new partnership, the brand is also implementing formula and packaging improvements to confirm Biotherm's commitment to contribute to a circular economy.
 
In 2019, the brand announced a new formulation charter to reduce the impact of its formulas on water, with strict requirements on ecotoxicity, biodegradability and an increased use of bioscience formulated ingredients.
 
Biotherm will reduce its consumption of virgin plastic by using recycled plastic and furthermore, pledge to support the use of more sustainable alternatives:
 

• In 2020, all PET packaging will be made from 100% recycled PET. 
• By 2023, the brand will ensure that all products are made of a minimum of 50% recycled plastic and will start to use bio-recycled plastic (enzymatic recycling process). 
• In 2025, Biotherm will be 80% fossil-free in its overall plastic consumption and to foster a circular economy for plastics, the brand commits to ensuring that 100% of its plastic packaging will be reusable, recyclable or refillable by 2025.