Biotherm Is a Gift from the Sea

Biotherm, the 60 year-old L’Oréal body care brand, celebrates its 60th anniversary this year and as part of that celebration is returning to its aquatic roots with the new tagline, “Beauty from the Deep.”


Since 1994, Biotherm has had a biotechnology center in Tours, France, which utilizes bio-extraction and bio-fermentation on plankton for skin care. One of the biggest breakthroughs from the Tours site was the recent the roll out of The Blue Therapy antiaging line. Its products contain Aphanizomenon flos-aquae derived from an alga sourced from Upper Klamath Lake in Oregon; Laminaria ochroleuca, an extract of macro-algae from the Celtic sea, and Biotherm’s Pure Thermal Plankton from the French Pyrenees. Together, the algae extracts are billed to be able to multiply each other’s action on five major aging markers. The Blue Therapy line, which already has a serum and a day cream, will add an eye cream early next year.

The nighttime moisturizer in Biotherm’s Aquasource line contains P. Antarctica, microorganisms from Antarctica. In the glacial waters, P. Antarctica is said to release a glyco-protein that protects its own sort of cellular water, like an antifreeze. In skin care, it’s said to provide long-lasting hydration even in very small concentrations.

In May, Biotherm launched the Pure.Fect Skin franchise, which contains the extract of a hardy alga called Laminaria digitata, which secretes a natural antibacterial ingredient.



In keeping with the aqua theme, Biotherm in September launched its “Water Lovers” charity platform to help protect water sources around the globe.