Biotherm To Launch Skin.Ergetic

Biotherm is set to roll out Skin.Ergetic, a three-item skin care collection for women in their 30s. It includes an anti-fatigue serum that must be blended by the user before its first application.

Skin.Ergetic contains natural ingredients which are said to boost skin’s ability to respond to aggressions and stimulate mitochondrial activity. Improper functioning of mitochondria, which act as a source of cellular energy, causes skin to show signs of fatigue, such as a loss of radiance and an uneven complexion.

Biotherm is touting a broccoli extract rich in sulforaphane, which is said to stimulate production of NrF2, an antioxidant protein, as a means to combat fatigue. The extract, in powder form, is added by the user rather than blended at the brand’s manufacturing plant so as to preserve the unstable ingredient’s potency.

The broccoli extract along with other key ingredients, including soy protein and botanical cells extracted from apples, were chosen to cater to the skin care needs of women overstretched by modern lifestyles.

As well as the serum, the Skin.Ergetic line comprises a day cream, which includes a cocktail of antioxidants derived from fruits and vegetables, including lycopene from tomatoes and polyphenols from grapes and pomegranate, and a night cream that features extracts of tea, ruscus and buckwheat wax, in their formulas.

The products will launch at counters in Europe in October and Asia in January, and in Canada and online in the U.S. beginning in October. In France, a 50ml bottle of serum will retail at 49 euros, or $64 at current exchange, while the day and night creams will be priced at 45 euros, or $59 per 50ml jar.

First year wholesale volume could reach $35 million, according to sources.