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Dedicated space inside Rent the Runway's Georgetown store opens this week.
November 4, 2015
By: Christine Esposito
Editor-in-Chief
Birchbox is opening a new brick and mortar location in Washington, D.C. though a partnership with designer dress and accessories rental firm Rent the Runway. The subscription-based beauty retailer will have a dedicated space inside Rent the Runway’s Georgetown store. The shop, which opens Nov. 6, will include a build your own birchbox station and offer makeup services. “Birchbox has a large subscriber base in the DC area and our customers want to look their best, but don’t always have time to navigate the latest new products and trends. Together with Rent the Runway, we’re able to offer a one-stop-shop edited with the very best in beauty and fashion,” said Katia Beauchamp, co-founder and CEO of Birchbox. “It’s designed to bring delight to discovering new product by having an easy and efficient shopping experience. As we approach 2016, we’ll continue exploring meaningful opportunities to bring Birchbox to life offline.” Birchbox, which has a flagship store in the Soho section of New York City, plans to open additional stand-alone stores in 2016.
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