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December 5, 2014
By: TOM BRANNA
Editor
CANADA: Birchbox has begun operations in Canada, marking the sixth country the company has expanded into since launching in the US in September 2010. With data and insights gleaned from the success of the other four international markets it has penetrated since the acquisition of JolieBox in September 2012 (UK, Spain, France and Belgium), the brand says it is poised to enter the Canadian market and apply its tried-and-true business model to a new customer base. “Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” said Birchbox co-founder and co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.” Canadian customers will have more 50 brands to choose from in the full-size e-commerce shop, including Cynthia Rowley Beauty and Harvey Prince, according to the firm.
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