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September 1, 2015
By: TOM BRANNA
Editor
Birchbox co-founder and CEO Katia Beauchamp and local celebrities like Atlanta Falcon All Pro wide receiver Roddy White, and Cynthia Bailey from “Real Housewives of Atlanta,” were on hand at the first stop on Birchbox’s Road Trip—Atlanta. The retailer hosted a pop up shop, including a special Birchbox Man shop, on Aug. 8 in the city. Birchbox transformed two shipping containers into full-service beauty and grooming shops (one for women, one for men) featuring a Build Your Own Birchbox area, and offered free beauty and grooming services on the roof deck garden. Consumers were also able to shop a curated assortment of top-rated, full-size products across skin care, hair, makeup, body, fragrance and grooming categories, with a focus on summer essentials. Birchbox plans to open two new permanent stores in 2016 (including the first dedicated Birchbox Man store), the locations of which will reportedly be influenced by the performance of the shops in each city on the road trip.
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