Black Friday Has Competition

Yes, Black Friday is still the preferred shopping day for consumers, but the longtime leader is getting a run for its money by a host of internet-inspired shopping activities. Blame it, in part, of course, on COVID-19. McKinsey & Co. surveyed more than 3,500 holiday shoppers in the US, UK, China, Germany and France. More than 60% of global consumers have changed their shopping habits, and they intend to stick to them. E-commerce options continue to soar, with 37% of consumers planning to shop more online this year. Yet, according to McKinsey, omnichannel remains in the mix, as shoppers look to multiple channels for inspiration.