Blistex Adds Two New Lip Treatment SKUs

“At Blistex, we strive to deliver solutions that consumers will be excited about, and this year is no exception,” said Brian Satre, Blistex VP of marketing. “One of our new items focuses on making lips feel just a little better when they are under the weather, while the other offers a customizable lip regimen in a unique and functional new container type.”

Blistex Cold & Allergy Lip Soother won’t cure sniffles or a cold, but it will comfort lips that feel under the weather. It is with comforting extracts, emollients and an advanced analgesic, this formula alleviates lip discomfort and brings relief to those experiencing allergies, a cold or the flu.

Many cold and allergy symptoms can be managed with prevention and treatment, but the lips are often an afterthought, according to Blistex. Severe lip dryness and chapping usually accompany these ailments, and are caused by a number of factors, including open mouth breathing as a result of blocked passageways, fevers that can emerge during these periods of discomfort, dehydrating effects of medications, and ambient dry weather conditions during peak cold and flu seasons.

Blistex Revive & Restore is a dual solution that takes lips from dull and tired to healthy and refreshed. It delivers a customized two-jar rejuvenation approach that’s as unique as an individual’s lips.

The Revive version is perfect to kick start the morning or whenever lips need refreshing. Revive contains the natural benefits of shea butter and fruit extracts to leave lips smooth and invigorated. It also provides dermatologist recommended SPF 15 for superb protection from the damaging effects of UVB rays.

In the evening or whenever lips need to be softened and revitalized, the Restore formula can be used to combat rough and dull looking lips caused by the rigors of the day. Leveraging the anti-oxidant power of phyto-nutrients and nourishing Vitamin E, Restore helps lips look healthy and radiant.

Designed to be used jointly or independently, Revive & Restore’s two nesting jars allow for a customized beauty routine. Users can separate them to carry one throughout the day while leaving the other where needed, or they can carry them together to use simultaneously for the ultimate in protection, moisturization, and revitalization.

With retail prices of $1.89 – $2.69 for Blistex Cold & Allergy Lip Soother and $1.99 – $3.29 for Blistex Revive & Restore (a two-jar pack), both are now available at drug stores, supermarkets and mass merchandisers nationwide.