Blo Blow Dry Bar Partners with Bare Minerals in US and Canada Locations

Blo Blow Dry Bar has formed a partnership with Bare Minerals and will use the clean beauty brand in its makeup services across the US and Canada. Bare Minerals is Blo’s first exclusive retail makeup brand.

Bare Minerals has curated three exclusive looks for Blo Blow Dry Bar that will be added to its five signature looks that guests or member can purchase. These include Professional & Polished; Glowingly Natural; and Make a Statement.

“This is an exciting time for our brand with the expected growth that lies ahead, and Bare Minerals is the perfect partnership to add as we continue to evolve our makeup services,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. “We are industry innovators and leaders, and we take that role very seriously which is why we are always looking for additional ways we can roll out the pink carpet to each franchisee and guest that walks in our doors.”

As it gears up to expand its brand footprint and brand awareness, Blo said it continues to secure partnerships with top hair and beauty brands.

Bare Minerals joins a growing roster of partners, including Color Wow, Coola, Glam Seamless, Kitsch, Olaplex, Patchology, Tweezerman and Unite.