Bloomie’s Shakes Up Its Shopper Loyalty Program

With shoppers willing to buy goods across the entire retail spectrum (from dollar stores to departments stores), keeping customers is critical. Bloomingdale’s is putting a new spin on its customer loyalty program (called Loyallist) in all U.S. retail locations and online.


For starters, the upscale retailer is going tender-neutral, when many programs require that shoppers must use a store credit card to collect points.

The new program is streamlined and delivers benefits to any customer shopping with a U.S. address at Bloomingdale’s, regardless of how they pay, the company said. Members of the loyalty program will accumulate points each time they shop and for every 5,000 points will receive a Reward Card worth 25 dollars.

In addition, Loyallists earn double points on every cosmetics and fragrance purchase.

The Rewards Card can be redeemed on all merchandise and are issued the moment earned, in the store or overnight via e-mail if earned online, for use the next day, the firm said.

“Through this new loyalty rewards program, Bloomingdale’s is reinforcing our commitment to our customers,” said Tony Spring, president and COO. “We want to recognize those shoppers who continue to be loyal to our brand and engage new shoppers by offering a very distinctive program.”