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Bluefly Adds Fragrances

Online clothing retailer's boutique to sell classics and more.

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By: TOM BRANNA

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Online luxury retailer Bluefly is now selling fragrance. The site has launched a fragrance boutique, which it says features the newest releases and best sellers from the world’s most coveted brands for up to 40% off retail prices.


Fragrances available include scents from Chanel, Hermes, Bulgari, Calvin Klein, Sarah Jessica Parker, Juicy Couture and Beyonce.

“The addition of a fragrance boutique adds another unique element to the Bluefly shopping experience,” said Melissa Payner, president and CEO of Bluefly.com. “Our fashion-conscious customers view fragrance as an extension of fashion and personal style, so we are happy to be able to offer them designer fragrance labels at the great values they have come to expect from Bluefly.”

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