Bluemercury Relocates Headquarters to the Big Apple

Bluemercury, a leading destination for luxury beauty and spa services, will relocate its company headquarters to New York City from the Washington D.C. metro area, where it was founded in 1999. 

 

The beauty specialty store, which has been part of Macy's, Inc. since 2015, will vacate its current office in Bethesda, Maryland in August and take up residency in the JACX building in Long Island City, Queens, where fellow Macy’s Inc. nameplate, Bloomingdale’s, is also a tenant. 

 

The relocation, officials said, is “cost-efficient,” and expected to allow Bluemercury to benefit from the existing infrastructure of the Macy’s Inc. organization in New York City.

 

“As we strive to be the ultimate specialist in the beauty of our clients, we want to align our home base with the epicenter of beauty,” said Maly Bernstein, chief executive officer of Bluemercury. “Many of our partner brands are based in New York, including much of our Macy’s Inc. family, enabling even stronger collaboration with partners and within our portfolio to realize greater efficiencies and outcomes. As we look towards the future of our brand and business, including our fleet and our team, this transition will help us unlock our next chapter of growth.”

 

Bluemercury has experienced continued growth in its 24-year life span to reach its nationwide presence today and achieved a record sales volume year in fiscal 2022. Officials call the move an “important step forward” in the organization’s growth strategy and aligns well to the brand’s highest concentration of stores in the US, as well as its growing employee population in the area and access to top industry talent.