New York City beauty service provider Blushington launched a wig styling service called “A Way with Wigs.” It offers clients the convenience of having their wigs professionally washed, styled and customized. Services include wash and blow out, dry styling, updos, Kérastase Fusio Dose and deep conditioning treatments and more.

Blushington, which operates in New York City on 57th Street, is also offering complimentary pick-up and delivery services for wig clients who live on the Upper West Side of Manhattan.

“Our new wig styling service, complete with pick up and delivery, reflects Blushington’s commitment to providing luxury express beauty experiences that are not only personalized but also inclusive,” said Natasha Cornstein, CEO of Blushington. “As the global hair wigs and extensions market, valued at $6.46 billion in 2022, continues to grow at a compound annual growth rate of 8.4% through 2030, wigs are becoming increasingly important in fostering self-confidence and enhancing aesthetics. By offering expert wig styling, we’re expanding our reach to serve more clients, including those who wear wigs for medical reasons, religious reasons, or simply as a fashion choice. We’re excited to bring our high standards of care and quality to this diverse and important part of our community.”

Blushington was founded in 2011 by sisters Stephi Cohen and Nicki Maron. The company says it is actively seeking franchisees in target markets that include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada and California.