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Blyth Gets Bigger with Proper Nutrition

Increases stake in ViSalus Sciences

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By: TOM BRANNA

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Blyth Inc., known for marketing its home fragrances and decor through house parties, has completed the second phase of its acquisition of ViSalus Sciences.

The company said it now owns 57.5% of ViSalus Sciences, which sells weight management products, nutrition supplements and energy drinks through independent distributors.
Blyth first invested in ViSalus in August 2008, acquiring a 43.6% stake for $13 million, according to a filing with the Securities and Exchange Commission. Financial details of the latest phase were not disclosed.
Under the agreement, Blyth said it will be required to buy more of ViSalus’ stock in 2012 and 2013 if ViSalus meets predefined operating targets.

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