Company News, Financial News

Blyth To Issue IPO for ViSalus

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By: TOM BRANNA

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• Blyth, Inc., owner of direct selling fitness and weight management company ViSalus, has filed a registration statement on Form S-1 with the US Securities and Exchange Commission (SEC) for a potential initial public offering (IPO) of its Class A common stock. The registration statement has been filed by FVA Ventures, Inc., which will be renamed ViSalus, Inc. in connection with the IPO.

Following the IPO, Blyth will continue to own more than 50% of ViSalus’ common stock. The number of shares to be offered and the price range for the offering have not yet been determined. A portion of the shares to be offered in the IPO will be issued and sold by ViSalus, and certain stockholders of ViSalus will sell a portion.

A registration statement relating to these securities has been filed with the SEC, and is available on the SEC’s website at www.sec.gov, but has not yet become effective.

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