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New collection is formulated with cornelian and acerola cherry extracts.
September 27, 2017
By: Melissa Meisel
Naturex has extended its Beauty Food range of natural skin care solutions made with ingredients derived from plants found in the food chain. The new Energy Boost collection comprises two concepts formulated with cornelian and acerola cherry extracts. Energy Boost joins two existing collections within the Beauty Food range – Indulgence and Detox. Cornelian cherry (Cornus officinalis Sieb. et Zucc) is an antioxidant-rich fruit used in traditional Chinese medicine that is in tune with two of the major current trends in cosmetics – superfruits and “Asianification”. It is not as widely known as some other ingredients in Asian medicine, which means it presents an opportunity for innovation and differentiation. With its deep knowledge and long experience of working with plants, Naturex believes cornelian cherry is certain to become a highly successful beauty ingredient in the near future – just like cranberry a few years ago. The acerola cherry (Malpighia glabra L.) is well known for its very high vitamin C content and antioxidant power. It is widely recognized as the star among today’s trendy superfruits. Sourced in Brazil through a highly sustainable supply chain, Naturex’s acerola powder extract has been shown to have 26 times more antioxidant activity than orange. Naturex has harnessed the benefits of both to create two new Energy Boost product concepts. The Face ice cream is enriched with cornelian and acerola cherry extracts to provide an antioxidant boost, while the ACG Cocktail is a light and refreshing spray made with acerola cherry, chakah honey and guarana to give the skin a shot of energy. Both applications will be showcased at Cosmetics 360 in Paris and a week later at SCC California. Emilie Danckaert, global category manager, said: “Our Beauty Food themed range shows how today’s healthy food ingredients can inspire the innovative cosmetics products of tomorrow. Naturex has extensive experience with plant extracts for both the beauty and food industries and this puts us in the perfect position to identify specific food-based ingredients – like cornelian and acerola cherry – that can make the crossover to deliver efficacy and performance in skin care products.”
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