Borghese has named Christopher Stephen West as global president as the beauty brand sets the stage for a relaunch.
 
West, an internationally-recognized builder of brands, business, and organizations, plans to reinvigorate Borghese's positioning in the marketplace and roll out the brand's innovative and youthful skincare lines through increased international distribution.
 
West joins Borghese after four years as partner and managing Director at Traub, a global brand business development firm. Prior, he founded CS West International Corporation in 2008, which specialized in business development, brand monetization, and operational management for new and rapid-growth brands and companies with a global clientele of beauty, technology, talent, creative companies, and financial institutions. CS West International merged with Marvin Traub LLC in 2012.
 
West also spent two years as VP of business development and marketing at Zac Posen after beginning his career in beauty at Procter & Gamble. At P&G he worked on Olay, Covergirl, and Max Factor, and served as the global brand manager for luxury beauty brands Helmut Lang, Yohji Yamamoto and Lacoste.