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BPI Signs Designer in Beauty Deal

Azzedine Alaia to create perfume for Beauty Prestige International.

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By: TOM BRANNA

Editor

Fashion designer Azzedine Alaïa has signed a fragrance and cosmetics license with Beauté Prestige International.


BPI is Shiseido’s fragrance division, whose other licenses include Issey Miyake, Narciso Rodriguez, Elie Saab and Jean Paul Gaultier.



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