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Brad Pitt Is New Face of Chanel No. 5

A first in the world of women's fragrance.

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By: TOM BRANNA

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For many, CHANEL N°5 is an icon. For Joe Wright, the director of the new advertising campaign, the scent is “a phenomenon that continues to invent and reinvent itself.” Case in point: the unexpected decision to sign Brad Pitt as the face of N°5.

Blessed with legendary talent, fame and looks, no actor compares to Brad Pitt. The campaign views the fragrance through the eyes of a man and fits in with the “revolutionary” reputation of N°5, which broke down barriers, as well as Coco Chanel, a woman who dared to be different.


Pitt follows in the footsteps of Coco Chanel, Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou, and represents a first in the world of women’s fragrance.


“What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Pitt. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”


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