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Brestle Is HBA Keynote

To share insight on building iconic brands and the global market.

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By: TOM BRANNA

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HBA Global tapped Dan Brestle to deliver a keynote speech on Tuesday, June 28, 2011 at 9 a.m. in the Special Events Hall of the Javits Center in New York.Brestle is chairman of the Board of Directors for the Personal Care Products Council and retired from the Estée Lauder Companies after more than 30 years in top leadership positions and presiding over its well-known portfolio of brands.

In his keynote speech, Brestle will pay tribute to the industry’s diverse founding icons, and will provide keen insight on the similarities between them and the challenges they faced and overcame.He will also provide a high level view of the opportunities that exist today and the issues that brands may confront including government regulation and the complexities in global business and digital communications.

“Brand building and globalization are on the minds of many in the industry and we are delighted to have someone with such deep roots in the business give such an important talk.Dan Brestle’s keynote will provide inspiration and food for thought as attendees kick-off their HBA experience,” said Jill Birkett, brand director, Beauty & Wellness.

During his distinguished tenure at the Estée Lauder Companies, he held numerous positions including chief operating officer where he was responsible for the company’s global operations and research and development, and presided over several prestigious and iconic brands including Estée Lauder, Clinique and Prescriptives.

Since February 2002, Brestle has served on the board at the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry.

In addition to the Keynote Presentation, HBA’s Beauty Week will feature an extensive educational program addressing a wide range of marketing, product development, international business, skin care and sustainability topics.Programming and event highlights include the three day Marketing & Technical Tracks, the two-day International and Green Tracks and the new Skin Care Track with the latest on anti-aging and skin health developments.

The keynote presentation is free to all registered attendees.To register in advance for HBA Global Expo & Conference go to www.hbaexpo.com or call 609-759-7617.


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