Marketing News

Bubble Embarks on First Annual “Face the Gameday” College Tailgate Tour

At each university tailgate, the skincare brand will roll up with a truck and set up an immersive space where students can interact with products.

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By: Lianna Albrizio

Associate Editor

In honor of back-to-school and football season, Gen Z-centric Bubble Skincare is playing off its tagline, “Face the Day” with a college tailgate tour called “Face the Gameday.”

The tour will stop at three prominent universities this fall football season: the University of Florida (Sept.14); Louisiana State University (Sept. 21); and Auburn University (Sept. 28), with the goal to capture the attention of college-aged students in a fun and interactive way while uniting the brand’s community. At each university tailgate, Bubble will roll up with a branded truck and set up an immersive space where students can interact with Bubble products, play tailgate games and educate themselves on their individual skincare needs.

“We’re excited to bring Bubble Skincare directly to our passionate and engaged Gen Z college community,” said Shai Eisenman, founder and CEO of Bubble Skincare. “College campuses are a vibrant hub of energy and creativity, and we believe that engaging with students where they are is essential to building lasting relationships. Our ‘Face the Gameday’ tour is a way to connect with our loyal fans and share our love for skincare in an unforgettable way.”

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