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Brand's new Cloud Surf water-cream moisturizer will be an in-store exclusive for a limited time.
July 19, 2023
By: Rachel Klemovitch
Assistant Editor
Popular Gen-Z skincare brand Bubble has announced that it is expanding into Ulta Beauty stores nationwide. Products will be available in all locations and online. Bubble has also launched Cloud Surf, a lightweight water-cream moisturizer. It will be exclusively available for one month in-store at Ulta. “We are extremely greatful to Ulta Beauty for expanding distribution of our products to all of its locations,” said Bubble Founder and CEO Shai Eisenman. “This expansion is a pivotal milestone in Bubble’s growth journey, and we are thrilled to continue our partnership with such an iconic and influential retailer.” “We are thrilled to expand Bubble products to all Ulta Beauty stores nationwide,” added Penny Coy, vice president of merchandising at Ulta Beauty. “Since launching Bubble, guests of all ages—especially Gen-Z—have embraced the brand’s innovative, fun, high-performance products with open arms, and we anticipate the new Cloud Surf Water-Cream Moisturizer will be a welcomed addition. We look forward to the brand’s continued success and the opportunity to inspire more beauty enthusiasts to enhance their skincare routines and discover new levels of self-expression with Bubble.”
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