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Bestsellers include Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray and more.
June 21, 2024
By: Lianna Albrizio
Associate Editor
Bumble and Bumble has debuted in the US Amazon Premium Beauty store.
“The new Bumble and Bumble brand store in Amazon Premium Beauty is a styling destination,” said Corey Reese, senior vice president, global general manager, Bumble and Bumble. “We are excited to bring our full range of high-performing haircare products to Amazon’s expansive customer base, from our iconic styling products to our diverse range of shampoos and conditioners for all hair types and textures.”
Consumers shopping in the Amazon Premium Beauty store now have access to Bumble and Bumble’s signature hair education, including specially curated tips, tricks and advice from the brand’s team of stylists.
Amazon customers will be able to discover, shop and experience a wide selection of Bumble and Bumble haircare and styling products, including bestsellers Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray, Sumotech, Bb.Heat Shield Thermal Protection Mist, Bb.Curl Curl Defining Cream, Spray de Mode, Prêt-à-powder and Bb.Seaweed Air Dry Cream.
Within the Bumble and Bumble brand store in Amazon Premium Beauty, consumers will discover Hair Styling 101, which offers easy-to-follow, shoppable “short cuts” video content and a bespoke Amazon styling quiz, “What is your style goal?” This new interactive quiz helps consumers discover product to achieve their personal hairstyling goals. Consumers can easily purchase recommended products with the add-to-cart feature.
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