Burt’s Bees Hits the Road with Kashi

Natural food company Kashi Company has embarked on its fifth annual Day of Change tour, and this year, the firm has joined forces with Burt’s Bees.

The tour is billed as natural lifestyle immersion program and national grassroots event that teaches people about the importance of holistic health and brings awareness to small steps they can take toward living their best lives, according to Kashi.

At the free event, guests receive a “Passport to Change” with helpful tips and food and product information to guide them on their journey through natural living. They can participate in four interactive sessions created by Kashi and Burt’s Bees in which they can taste Kashi’s foods, refresh with personal care from Burt’s Bees and participate in interactive classes and activities.

“Because Burt’s Bees is dedicated to making people’s lives better every day, naturally, Kashi’s Day of Change tour is an ideal opportunity to come together with a like-minded natural pioneer for a mission we both believe in,” said John Replogle, chief executive officer of Burt’s Bees. “We are proud to be a part of this program to help show individuals living a natural lifestyle can be both simple and rewarding.”

The 2010 Day of Change tour, which will stop in more 17 cities across the U.S., runs through September.