Company News, New Products

Butter London Taps Allure For Nail Collection

Limited edition range will sell into March 2016.

Allure and Butter London have joined forces to launch a limited-edition collection of nail lacquers. The ten-shade collection, named Arm Candy, was created to complement the top runway and street-style trends of Fall 2015.
 
Allure’s beauty and fashion expertise, combined with Butter London’s top-quality color, resulted in a range of vibrant, statement-making shades. Like all Butter London lacquers, the polishes contain rich pigments for one-stroke coverage that is high-shine and chip-resistant with added benefits like vitamins B, C, and E, hydrolyzed silk and horsetail extract. Additionally, all Butter London lacquers are 7-free, meaning they contain no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor, ethyl tosylamide, or xylene.

 “We couldn’t be more excited about our partnership with Allure. The combination of Butter London’s expertise in offering women the most high-performance, high-style products with the incredibly talented eye of Linda Wells and her genius team resulted in a collection of covetable shades to accessorize any look, with a nod to the street style we love and draw such inspiration from,” says Sarina Godin, president of Butter London.
 
The collection will include a variety of shades and finishes, including sheer crème, crème, shimmer, textured glitter and metallic. Six limited-edition full-size (.4 fl. oz.) lacquers are $15 each; four limited-edition fashion-size (.2 fl. oz.) lacquers are sold as a set for $30.
 
Arm Candy is now being sold exclusively at Nordstrom and online at Butter London and will also be available at Ulta and Sephora in August. This is a limited-edition collection that will be available through March 2016.

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