Buying Beauty…Through Spotify

Digital music company Spotify is selling cosmetics through its partnership with Merchbar.
 
Spotify began working with Merchbar, which sells music artist’s gear on the internet, last June.  This new makeup concept features Pat McGrath Labs and musician Maggie Lindemann. The alliance is billed as an“industry-first e-commerce venture that allows fans to buy makeup through the platform.”
 
Pat McGrath Labs products will be available globally on Maggie Lindemann's Spotify artists page. 

The “So Obsessed” campaign is a partnership between international make-up artist Pat McGrath and the emerging music artist  who have collaborated to release a new line of  products featured in the “So Obsessed campaign video. The “So Obsessed' campaign allows Lindemann's fans to instantly purchase the products on her Spotify artist page through its integration with Merchbar, which features the largest selection of artist merchandise on the internet.

Timed with the launch of the campaign, Lindemann will debut her new single “Obsessed,” which will be available on Spotify Nov.17.

“In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they're most engaged. That's why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that's never been done before,” said McGrath. “I'm thrilled to see it finally come to life.” 

“It's such an honor to be launching my new single 'Obsessed' along with Pat McGrath Labs,” said Lindemann. “Pat is not only a fashion icon, she's an amazing person and a great friend.” Of the partnership, Maggie's manager, Gerald Tennison said, “Maggie and I are always searching for new creative ways to disrupt the marketplace so when Pat introduced this opportunity we jumped at the chance.”

Music veteran and co-dounder/CEO of 300 Entertainment, Kevin Liles said, “At 300 Entertainment we believe that the fashion and beauty industry go hand in hand with music, and the partnership between Maggie Lindemann and the Pat McGrath team could not be a better fit.”

The launch of Pat McGrath Labs x Maggie Lindemann on Spotify marks the first ever opportunity for young, digital-first music fans to purchase beauty products in this way. 
Jordan Gremli, Spotify's head of artist and fan development, commented, “Maggie Lindemann is an extremely exciting young artist, with over 7 million fans listening to her all over the world every month on Spotify. In partnering with Pat McGrath to offer beauty products in this innovative new way, she will be connecting directly with her fans in the place where they go to enjoy her music already on Spotify.

“We're extremely excited that we have been able to partner with Maggie and Pat to make Spotify the only destination for their new product range – making it a world first for Spotify – and to be able to offer new products directly to her biggest fans.”