Company News, Marketing News

Buzz Swirls on Social Media Regarding Clean Beauty Brand Preservation

Reports on TikTok and Reddit claim mold found in a Kosas concealer.

Clean beauty brand Kosas recently made news headlines on questions regarding its preservation methods.

According to NBC News, the indie brand is a topic on TikTok months after a conversation started on Reddit, as seen here, regarding the Kosas Revealer Concealer.
 
Happi put in a query to Kosa’s public relations team. It suggested Happi readers go to Kosas’s FAQ page to learn more regarding the concealers.

The clean beauty market is one of the fastest growing segments in personal care.

According to Kline's soon-to-be-published Natural and Clean Beauty Regional Series report, the U.S. market grew almost 10% in 2022 and is expected to continue its strong trajectory in the future.

For more on the preservatives marketplace, look here.


 
 
 

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