Canada’s Groupe Marcelle Acquires Lise Watier

Groupe Marcelle, a Canadian cosmetics developer, manufacturer and distributor, has acquired Lise Watier Cosmétiques. The deal makes Groupe Marcelle one of the largest Canadian companies in the beauty industry.
 
Marcelle’s brands will now include Lise Watier, Annabelle Cosmetics  and CW Beggs and Sons men’s skin care products.

“This acquisition is aligned with our strategic growth plan and enables us to diversify our portfolio with the addition of a prestigious and complementary brand,” said David Cape, president of Groupe Marcelle. “Through this transaction, Groupe Marcelle will become the leading Canadian company in the beauty industry. It brings us one step closer to reaching our ambitious objective of becoming one of the 100 largest global cosmetics manufacturers.”
 
“Many efforts have been undertaken over the past 40 years to make Lise Watier Cosmétiques a highly respected and valued brand. I am pleased that this well-established company with bright prospects for the future has been acquired by a Canadian group,” noted Lise Watier, founder of Lise Watier Cosmétiques. “I am convinced that the significant complementarity between our two organizations will allow Lise Watier Cosmétiques to continue to evolve while preserving its intrinsic brand DNA.”
 

The deal centered around an $18-million investment by Caisse de dépôt et placement du Québec (CDPQ).
 
“This $18-million investment by la Caisse will bring together two high-quality Québec companies to create a new industry champion,” said Christian Dubé, EVP, Québec at la Caisse. “Groupe Marcelle has demonstrated, over the years, its ability to innovate constantly and develop new products. This investment is perfectly aligned with our strategy of furthering the growth of innovative and high-performing companies, while generating attractive returns for our clients.”