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Cargo is Sweet on Anuhea

Hawaiian singer, brand’s first celebrity face, heralds Spring 2017 collection due out on Valentine's Day.

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By: Christine Esposito

Editor-in-Chief

Cargo Cosmetics is proud to announce Hawaiian songstress Anuhea is the first-ever celebrity face hired by Cargo Cosmetics. Anuhea will front the “You Had Me at Aloha” Collection,  its Spring 2017 line that hits 1,100 Kohl's department stores on Valentine's Day.

“Anuhea epitomizes the modern 'Cargo woman' and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” said Brian Robinson, president of Cargo Cosmetics. “We are confident that this partnership will raise the brand's profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.”
Summer launches from the collection are set follow in April. Anuhea will appear in all elements of the brand's comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media. 

“I've always been a fan of Cargo Cosmetics,” said Anuhea. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand's new collection inspired by Hawaii's beauty.”

Look fora full story on Cargo's Spring/Summer collection this month on Happi.com
 
 

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