Company News, Marketing News

Cargo Taps FaceCAKE Marketing For Online Makeup Application

Browser-based CAKE allows Cargo online shoppers to try on product in real-time.

FaceCake Marketing Technologies, Inc. has rolled out CAKE (Custom Augmented Kinetic Experience), an augmented reality solution for online beauty that allows users to instantly interact with the products they love without a download or any user input. Cake will premier on the Cargo Cosmetics website.
 
At Cargo’s website CAKE will allow online shoppers to use this new augmented reality product view to virtually Try-On its velvety Eye Shadow Singles and plumping Essential Lip Colors as though they are looking in a mirror, share with friends and buy their favorites. Users can not only view the shades of the Essential Lip Colors but also see the lip product’s plumping effect as if they have actually applied the product in a store.
 
Browser-based, CAKE does not require a download, plug-ins, extensions or user input. Shoppers immediately engage and interact with products, viewing shades on their own image as an alternate personalized product view on the Cargo Cosmetics website.
 

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