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Carmex Debuts Matte Lip Conditioner

Unisex lip balm provides deep moisturization.

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By: TOM BRANNA

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New Carmex Lip Conditioner from Carma Laboratories ($1.99) offers creamy, lightweight conditioning that brings luxurious moisture and protection, according to the company that is celebrating its 75th anniversary.

Think of it like lotion for lips with a creamy orange flavor made from real oranges. The silky smooth finish won’t leave lips feeling waxy or unpleasantly sticky, said the company. The quick-penetrating formula is a custom blend of 13 moisturizing ingredients (including aloe Butter, cocoa butter, lanolin and vitamin E) that condition lips to maintain a healthy, supple look and feel.

“For more than 75 years, Carmex has built trust by making fast-acting, deep-penetrating, non-greasy formulas,” said Paul Woelbing, president, Carma Laboratories. “Customers love the fact that the new Lip Conditioner does more than provide a protective barrier. It actually penetrates the lips providing immediate moisturization as well as long-lasting relief.”

Carmex is also expanding its Ultra Smooth Lip Balm ($1.59) collection with a Pomegranate variation. Featuring broad spectrum SPF 15, this water-resistant formulation also includes vitamin E and aloe.


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