Carmex Names New Spokesperson

Carma Laboratories, Inc. ahas partnerned with actress Shay Mitchell, who is best known for her role as Emily Fields on the ABC Family series Pretty Little Liars. The legendary Carmex brand, known for protecting lips and soothing dry skin, re-launched the new Carmex Moisture Plus line of unique and stylish lip balm last year.

“We're excited to partner with someone who loves this product as much as we do,” said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. “Shay's love of fashion and beauty products makes her the perfect fit for our Moisture Plus lip balm line. Her style exemplifies the trendy, chic user that we envisioned when we designed and created this line and we look forward to working together.”  

Carmex Moisture Plus lip balm packs a moisturizing satiny shine, SPF 15 and a soft vanilla flavor. The vibrant, fashion-inspired exteriors appeal to a variety of unique styles with personalities to match, including Fab in a brightly colored pattern, Chic in classic black & white, Whimsical in a teal dandelion design and Adventurous in a multi-colored bird print.

“We introduce limited edition designs four times a year, so consumers can expect to see fun new sets of fashionable sticks regularly at their favorite retailer,” said Jona Mancuso, senior marketing manager, Carma Laboratories, Inc.