Carol’s Daughter Launches ‘BornandMade’ Campaign

This month, Carol’s Daughter introduces the #BornandMade campaign, which celebrates the brand’s authentic story of “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of the family for more than 22 years.
 
“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.
 
Carol’s Daughter has teamed up with I Am That Girl, a non-profit co-founded by Emily Greener that inspires girls to love, express, and be exactly who they want to be. Together, they are creating a beautiful community of independent women from all walks of life.
 
“I Am That Girl is shifting girl culture. By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world,” said Greener.
 
For the compaign, Carol’s Daughter will also work beauty blogger Naptural85 and activist and writer Michela Angela Davis.
 
The campaign includes a series of videos highlighting what makes them beautifully unique. It will be supported by print ads featuring Price’s own story as well as the story behind Carol’s Daughter’s iconic beauty products.
 
Fans of the brand will also be able to make their own personalized #BornandMade images online at bornandmade.com, which they can then share across social media.

L'Oréal acquired Carol's Daughter in 2014.