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A new cosmetics brand from the creator of It’s A 10 Haircare.
November 5, 2020
By: Happi Staff
Latina beauty maven and entrepreneur, Carolyn Aronson, CEO & founder of It’s A 10 Haircare, has officially launched her first cosmetics brand, Be A 10 – available November 5. “From my earliest days in the beauty industry, and through the years leading up to the success of It's A 10 Haircare, I have always maintained that my products be trusted for quality ingredients and that they truly deliver on the promised benefits and results. That's why I wanted to enter the cosmetics space, to continue to create products that are easy-to-use and address beauty needs from head to toe,” Aronson commented. Upon launch, the certified cruelty-free makeup line will boast a range of high-quality products, from a heat activated lipstick, an aqueous oil mist primer, weightless metallic eye shadows, mascara, lip glosses, highlighters and much more. Be A 10 was created for the multi-tasker at heart— “the everyday individual in pursuit of easy-to-use makeup that provides a finished, professional-quality look in 10-minutes-or less.” When creating the brand, Aronson looked to her target-market and realized they were overwhelmed by the amount of choices available to them. She aimed to simplify their routines and free up the fussy amount of steps and time our usual routines require. The result was a range of products, all of which are multi-use, and can fit in one makeup bag. Partnership with Teen USA and Miss USA To kick-off the launch, Be A 10 Cosmetics has announced it will be the official makeup sponsor of the upcoming Miss Teen USA and Miss USA 2020 pageants, taking place on November 7 and November 9, respectively. This will be alongside It’s A 10 Haircare, which will act as the shows’ official haircare sponsor as well. During the Miss USA competition, viewers will also see Aronson make her debut as a member of the selection committee, chosen because of her success as an entrepreneur. To further celebrate the launch and the partnership with the Miss USA Organization, Be A 10 Cosmetics will be offering a free Belong to Me Lip Gloss with any purchase on Bea10.com, from Saturday, November 7 through Monday, November 9 2020.
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