Carrefour Taps Lumson for Packaging

• With a May rollout in France and plans to expand to the rest of Europe by 2013, Les Cosmétiques Design Paris is being sold exclusively in Carrefour stores. The new brand offers more than 600 products presented through five product lines answering every woman’s needs, according to the company. When it came to creating its “Age Science” collection, Carrefour called on Lumson.

All the packs commissioned were developed from the “Slim Collection” of standard packaging.

Renovator 30+, Intensive Restore and Lisse Supreme, Carrefour chose the circular 50ml glass jar with its specific cover in the shiny silver metalized version. All the jars have been lacquered with a metallic effect in colors such as orange, pink and purple.

As far as the serums are concerned, just like the Intensive Restore and the Serum Flash, Carrefour opted for the 30ml glass bottles with AA302 pumps metalized in shiny silver and completed with a clear overcap.

More info: www.lumson.com