Cascade and Dial Join Amazon Dash

Amazon’s Dash Button program has added more than 50 new brands, including Cascade and Dial Liquid Hand Soap.
 
Over the last three months, Prime members are increasingly using Dash Button to order everyday essentials with order frequency doubling, now taking place over twice a minute, according to Amazon.
 
In fact, for popular items such as a pack of eitght Bounty paper towels (a P&G brand) and a 30-ounce canister of Maxwell House ground coffee, more than half of Amazon orders are now made via Dash Button. Also, in just three months, total Dash Button orders grew by 70%, said the online retailer.
 
“This year we’ve been focused on rapidly growing the Dash Button program in every dimension. In 2015, we had 29 brands on board and today we have more than 150 brands across dozens of retail categories and thousands of products—in just the last six months we added over four times more brands to the program,” said Daniel Rausch, director of Amazon Dash.