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Cetaphil Launches Restoraderm

New Line is aimed at the 17% of consumers with eczema.

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By: TOM BRANNA

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Galderma Labs has rolled out Cetaphil Restoraderm, a line of products formulated specifically for eczema and atopic dermatitis. According to the company, Cetaphil Restoraderm Skin Restoring Body Wash and Skin Restoring Moisturizer soothes itching associated with skin affected by eczema and atopic dermatitis. Both products enhance the skin’s ability to restore hydration and help repair the epidermal barrier as part of a dermatologist-recommended daily routine for the management of eczema.

Symptoms of eczema include severe itching, scratching, bleeding skin and sleep disturbance. The most common form of eczema is atopic dermatitis, a disorder of the skin’s immune system that most often appears in infancy. Up to 85% of children are diagnosed with eczema before the age of 5, according to Galderma Labs. The discomfort of eczema can be particularly distressing for children who are irritable, want to be held and experience pain while being bathed. Their parents are also affected by the emotional demands these children may have.

According to the company, people suffering with eczema and atopic dermatitis lack the production of natural moisturizing factors that serves as a barrier against viruses and bacteria and may have a deficiency in ceramides that hold skin cells together to form a healthy skin barrier. The lack of natural moisturizing factors and ceramides is what may exacerbate eczema and atopic dermatitis symptoms, leaving the skin dry, itchy and painful.

“As the leader in the dermatology category, Galderma is committed to advancing options for the management of eczema and atopic dermatitis and other skin conditions that can have a significant emotional and physical impact on sufferers,” says Francois Fournier, president of U.S. & Canadian operations of Galderma Laboratories.

Cetaphil Restoraderm skin care products work to help restore the skin’s natural ability to retain moisture utilizing exclusive Filaggrin technology. According to the company, The Skin Restoring Moisturizer is the only product on the market to contain a unique combination of filaggrin breakdown products and ceramides, which help restore natural moisturizing factors in the skin and help rebuild a healthy skin barrier. The Skin Restoring Body Wash contains the unique Miracare technology, which works to replenish moisture, restore filaggrin breakdown products and rebuild lipid bilayer during bathing.

Both products are intended to fit into the dermatologist-recommended daily management for eczema.Patients are advised to take lukewarm baths using Cetaphil Restoraderm Skin Restoring Body Wash, followed by the application of a Cetaphil Restoraderm Skin Restoring Moisturizer to the still-damp skin to help retain and replenish the moisture.

More info: www.cetaphil.com.

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