Chandler Kinney Is Hello’s First Chief Aura Officer

Oral care brand Hello has appointed actress Chandler Kinney as its first Chief Aura Officer (CAO).

Officials say this new role comes at a time when younger consumers are thinking differently about their daily self-care. For Gen Z especially, morning routines are not just about getting ready – they have become moments to make intentional choices that rack up “aura points” and set the tone for the day ahead, officials say.

“As our newly appointed Chief Aura Officer, Chandler will take our ‘everyday yay’ energy to the next level,” said Diana Haussling, CEO of hello products. “Chandler embodies the hello spirit through her confidence, creativity and warmth. We’re excited to see how she brings the vibes to the hello fam.”

As CAO, Kinney will offer her creative vision across hello’s social channels, spearhead new content, provide behind-the-scenes glimpses and share aura tips for making everyday routines feel more special.

“For me, self-care is all about cultivating and protecting my peace,” said Kinney. “I’m so excited to share my go-to self-care tips! hello’s new whipped toothpaste is a staple in my routine and helps me start each day with my best smile!”
For information on Hello’s latest toothpaste innovation, go here.