Marketing News

Chanel Sets Up Shop in LA’s The Grove

The fragrance activiation runs from April 30 to May 18.

Photo: Chanel

Chance Eau Splendide fragrance will come to life later this month at The Grove Los Angeles. The free activation is open to the public from April 30 to May 18. The scent was created by Chanel Perfumer Olivier Polge.

“Upon entering the space, guests will take part in a Chance maze activity that asks them which of the four words displayed resonates with them most,” said Chanel in a statement. “Each word connects to the essence of Chanel. Next, they’ll encounter the ‘Chance Teller,’ which will reveal a hidden message corresponding to their chosen word.”

The new scent is the latest Chance variant. Previous interpretations. included past interpretations include Chance, Chance Eau Tendre, Chance Eau Fraîche and Chance Eau Vive. Chance Eau Splendide includes topnotes of raspberry and rose geranium with warm notes of wood and amber.

Keep Up With Our Content. Subscribe To Happi Newsletters