Changes at Guthy-Renker

The personal care industry is forever evolving – and companies have to keep up with the game. Guthy-Renker, LLC has appointed Ben Van de Bunt and Kevin Knee to co-chief operating officers (co-CEOs), as well as the formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.

Mr. Van de Bunt will oversee all facets of marketing for current and newly
developed brands, including Proactiv, Meaningful Beauty by Cindy Crawford, In An Instant by Heidi Klum and Sheer Cover with Leeza Gibbons, among others. Mr. Knee will oversee business operations, encompassing IT, finance and international business units.

Guthy-Renker Studios is a new division formed to provide brand leadership from creative marketing strategy in show production through innovation in product development on all current and new brands, according to the company.

Co-founders Bill Guthy and Greg Renker will remain co-chairmen of the Board of Directors and will assume new roles within the organization that leverage the individual, entrepreneurial strengths that built Guthy-Renker into a global, multibillion dollar company today.