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British Actress is spokesmodel for revamped hair care line.
February 7, 2013
By: TOM BRANNA
Editor
Charles Worthington, the premium hair care brand owned by PZ Cussons, has recruited British actress Alice Eve to promote its reworked Charles Worthington Salon at Home hair care collection. The “Star Trek Into Darkness” star is scheduled to make her first appearance for the line at a tea at London’s Savoy Hotel, where Worthington is operating a VIP Style Suite as the official hair stylist to the British Academy Film Awards. Worthington’s Salon at Home collection includes 53 products, all of which will be available exclusively at 1,200 Boots stores in May. Shampoos and conditioners will retail for about 6 pounds, or $9.40 at current exchange, and are pricesd 5-15% higher than before, reflecting higher-quality formulations and latest technologies, according to the company. New formulas in the range include Longer and Stronger Hair Masque, which reduces hair breakage; Split Ends Binder, and the Volume & Bounce range, which contains collagen and helps hair to appear thicker. All of the products are color-coded according to hair type.
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