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The launch marks the latest milestone for the brand in the US where it reportedly ranks as the number three Prestige Beauty brand per Circana.
September 28, 2025
By: Lianna Albrizio
Associate Editor
Charlotte Tilbury – the award-winning global luxury makeup, skincare and fragrance brand founded by British entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE – has launched in the US Amazon Premium Beauty store.
The launch marks the latest milestone for the brand in the US where it reportedly ranks as the number three Prestige Beauty brand overall per Circana, and is the number one brand for face powder with her Airbrush Flawless Finish powder, and number one highlighter with its Hollywood Flawless Filter.
“Darlings, I am so excited to supercharge our phenomenal presence in the US with the launch of Charlotte Tilbury in the Amazon Premium Beauty store!” said Tilbury. “My mission has always been to share the magic of confidence to everyone everywhere, connecting people through the power of beauty, skincare and fragrance. As one of the world’s most virally loved brands and most organically searched beauty brands. I’m thrilled to be able to connect with even more beauty lovers across the US!”
Customers will be able to shop Charlotte Tilbury across Amazon stores, from the Amazon Premium Beauty storefront to shoppable streaming TV and shoppable Alexa audio.
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