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Listerine rolls out edible mouthwash.
October 30, 2018
By: Melissa Meisel
The latest creation at Listerine is the new on-the-go Ready! Tabs. The tablets transform from a solid to a liquid in 40 seconds, neutralizing bad breath odors and leaving you with fresh breath for up to four hours, according to the company. These solid tablets don’t contain any “mouthwash” (or liquid of any kind, for that matter). Chewing Ready! Tabs crushes them into particles that help form a minty liquid which can be easily swished around the mouth and then swallowed. Products are sold as 8 tabs for $2.99; or 16 tabs for $4.99. The global oral care market size is anticipated to reach $40.9 billion by 2025, according to a new report by Grand View Research.
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