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CHI and LG Launch Customized Hair Color on Demand for Salons

LG CHI Color Master Factory has 30,000 recommended formulations plus customization options.

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By: Christine Esposito

CHI and LG Launch Customized Hair Color on Demand for Salons

CHI and LG H&H, ranked No. 10 in Happi's 2021 International Top 30 Report, have jointly rolled out what they contend is the world's first color machine—The LG CHI Color Master Factory, a digitally controlled color customization system for hair salons. It has 30,000 recommended formulations with the possibility to create unlimited color formulations and provides formulations for permanent, semi-permanent, and demi-permanent color with means to lift and tone up to three levels. It also offers customized formulations, gray coverage and tint back options with 108 shades plus eight additives selected from the color chart with color formulations that are ammonia and PPD free.
 
It can dispense a formulation in under 2 minutes, according to the companies.
 
The patent-pending system is also said to be environmentally conscious, as it offers waste reduction by 30% by eliminating bottles, tubes and boxes traditionally used in the salon for color products. 
 
“Farouk Systems is proud to continue our mission of advanced American technology for stylists to bring the artistry of hair color to life. We are a company that has always based its success on innovation. Today, we bring you the LG CHI Color Master Factory that took over four years to develop. It devised with passion and a desire to manufacture something that would revolutionize our industry,” said Dr. Farouk Shami of CHI.

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