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November 2, 2015
By: TOM BRANNA
Editor
CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social media integrations and in-store and red carpet events. The “Zendaya x CHI” campaign officially kicks off this fall on social media with an extensive print ad campaign launching in spring 2016.
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