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Zendaya x CHI campaign officially kicks off this month.
September 24, 2015
By: Christine Esposito
Editor-in-Chief
CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. CHI is collaborating with Zendaya to bring to life the brand's expansive hair care, styling and tool collection. The alliance will include number of initiatives including an ad and marketing campaign inspired by her trend-setting looks, social media integrations, and in-store and red carpet events. “Zendaya is youthful, edgy and energetic. Her dynamic and versatile style makes her the perfect partner for CHI. She has quickly become a star to follow on social media and connects well to her younger fans who are always curious what trend she is going to set next. She's not afraid to take risks and our products give her the versatility to create these ever-changing looks while taking care of her hair,” says Basim Shami, CEO and Owner of CHI and CEO of Farouk Systems, Inc. The “Zendaya x CHI” campaign officially kicks off later this month on social media, with an extensive print ad campaign launching in spring 2016.
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